Fashion Valley


What initially started as a holiday campaign in 2003, turned into a multi-year public relations consultancy for Fashion Valley, San Diego’s number one shopping destination.  WalkePR authored the first strategic promotions plan for Fashion Valley by leveraging strong merchant and media relationships to garner perpetual media coverage. From 2004 – 2010, Walke produced up to fifty unique fashion, gift and décor television segments annually, in what has been characterized as one of the best public relations programs within of all Simon Property Group’s 383 shopping destinations worldwide. WalkePR also handled media relations for Simon Super Chefs Live!, an a national food and lifestyle tour featuring celebrity chefs from the Food Network and Simon Fashion Now, a national trunk show featuring fashion from top designers. 


Fashion In the Valley Sept 2010 

Riviera Magazine Nov 2010

Ranch & Coast sept-2010

RC_Sept 10 28



Simon Fashion Now 2009

Ranch & Coast Magazine Nov 2009

Riviera Magazine Nov 2009

Simon Fashion Now 2009

Ranch & Coast Magazine April 2009


Simon Fashion Now 2008

Ranch & Coast Magazine Dec 2008

SD Union Tribune November 8, 2008

Ranch & Coast Magazine October 2008

Simon Fashion Now – Oct 2008

Simon Fashion Now 2008

Simon Fashion Now 2008a

Ranch & Coast Magazine Oct 2008 

Fashion Forward Magazine – SD UT Oct 19, 2008

Riviera Magazine Sept 2008



Retail Openings and Fashion Valley Branding

Fashion Valley – Nov 2008 Hermés Opening

Fashion Valley August 2008 – New Retailer Opening

Ranch & Coast Magazine – July 2008

Riviera Magazine July 2008 

Fashion Valley June 2008

Fashion Valley June 2008a

Riviera Magazine May 2008

Fashion Valley May 2008a

Fashion Valley May 2008

Ranch & Coast Magazine April 2008 

Fashion Valley – Spring 2008 – New Retailers Announcement

SD Union Tribune November 19, 2006 


Client Clips:

Pacific Magazine December 2010

Biz San Diego Magazine – Winter 2009

Ranch & Coast