City of Solana Beach-Shark Attack

WalkePR handled the crisis communications for the rare shark attack that killed a 66-year-old retired veterinarian. It took a swift and skillful media strategy to manage the burgeoning international and national press as all eyes were focused on the small beach town of 13,000 people. WalkePR offered the right balance between providing public information, protecting the family’s right to privacy and maintaining the City’s good image. 

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Solana Beach Shark Attack – National Coverage Clip

 Client Clips

 April 26, 2008 Los Angeles Times – Front Page 

April 26, 2008 New York Times 

April 26, 2008 SD Union Tribune – Front Page 

April 26, 2008 SD Union Tribune 

April 26, 2008 North County Times – Front Page 

April 26, 2008 North County Times – Sports 

April 26, 2008 North County Times – Business 

April 27, 2008 SD Union Tribune – Front Page 

April 27, 2008 North County Times – Front Page 

April 27, 2008 North County Times 

April 28, 2008 SD Union Tribune 

April 29, 2008 SD Union Tribune 

April 30,2008 SD Union Tribune 

May 1, 2008 La Jolla Light 

May 3, 2008 SD Union Tribune 

May 4, 2008 SD Union Tribune 

May 6, 2008 SD Union Tribune