Museum of Photographic Arts

Developed the first national marketing campaign for the William Henry Fox Talbot exhibition at the Museum of Photographic Arts from March 30 – June 15, 2003. Publicity and news opportunities were segmented into trade and consumer press and divided by exhibition activities, such as pre-exhibition, opening events and ongoing marketing. The campaign which included, public relations, advertising and special events generated unparalleled awareness, increased membership and attendance. The plan was taken on by the museum as the public relations template for future exhibitions. WalkePR partnered with Maureen Sweeney Media Marketing for advertising.