NBC’s For Love or Money 3

When NBC producers first approached Belmont Village about including their Burbank community in the story line of one of summer 2004’s hottest reality dating shows –For Love or Money 2 — the company faced a dilemma. With TV’s history of appealing mostly to the ratings-favored 18 to 35 year old viewing segment Belmont Village needed to hear the producer’s ideas. Belmont’s director of communications, Jeff DeBevec was concerned that the NBC production presented aging with dignity and that the wealth of knowledge that seniors have built over a lifetime would be used in a positive way. WalkePR was on the set protecting the Belmont Village’s interests as well as being the resident’s advocate if a physical ailment should strike one of the seniors.

NBC accommodated the concerns, and on Monday, June 14, bachelor hunk Preston took dating hopeful Rachel on a date to the Burbank Belmont Village Assisted Living Community.  The couple was immersed in a never-before-seen reality dating situation –participating in the 62ndwedding anniversary party for Belmont residents Bob and Kay Hawley along with nine other residents who had passed the casting sessions. All partygoers ate cake, drank punch and danced, and the Hawley’s offered sage advice about how to sustain a loving relationship, such as trusting one another and having patience through the less exciting times.  Finally, they pointed out that enduring with love means that you turn toward the relationship instead of away from the relationship when times get tough.