Authored the first promotions plan for Fashion Valley shopping center; created a winning media relations formula for Fashion Valley by producing customized television segments that define the super-regional shopping center as the quintessential fashion and gift expert. Walke, partnering with fashion director Pam Wilson, created and wrote 34 unique segments that aired over four San Diego regional television stations in ten months with a viewership of 2.7 million people and $200K in advertising value. We positioned Fashion Valley as the ultimate gift and fashion authority with high-profile segments during peak fashion and shopping seasons such as celebrity gift ideas during the Holidays and fashions for Opening Day at Del Mar. Segments in home fashion, lifestyle, and gardening gift ideas also appealed to the outdoor-loving San Diego consumer. Managed media relations for nationally produced tours Simon Super Chefs, Simon Fashion Now, and locally produced Fashion in the Valley annual fashion show.
Fashion In the Valley Sept 2010
Simon Fashion Now 2009
Simon Fashion Now 2008
- Ranch & Coast Magazine Dec 2008
- SD Union Tribune November 8, 2008
- Ranch & Coast Magazine October 2008
- Riviera Magazine September 2008
- A-list International Magazine December 2008 – January 2009
- Pacific Magazine October 2008
- Fashion Forward Magazine – SD Union-Tribune October 2008
Retail Openings and Fashion Valley Branding
