For five years, Walke Communications handled the day-to-day public relations activities for the City of Solana Beach in addition to managing crisis communications for the Cedros Crossing Development, a deadly shark attack, and the potential sale of the Del Mar Fair Grounds. The most prominent crisis issue was handling the communications for the 2010 fatal shark attack. Along with Steve Didier from the City of Solana Beach, Walke managed a swift and skillful media strategy to face the growing international and national media attention rapidly converging onto Fletcher Cover Park and Solana Beach, a town of 13,000. An ethical and honest approach to balancing the public’s right to know and the family’s right to privacy helped to retain the City’s good reputation. By successfully managing the message, we mitigated public panic and rumor.
Client Clips
- April 26, 2008 Los Angeles Times – Front Page
- April 26, 2008 New York Times
- April 26, 2008 SD Union Tribune – Front Page
- April 26, 2008 SD Union Tribune
- April 26, 2008 North County Times – Front Page
- April 26, 2008 North County Times – Sports
- April 26, 2008 North County Times – Business
- April 27, 2008 SD Union Tribune – Front Page
- April 27, 2008 North County Times – Front Page
- April 27, 2008 North County Times – Sports
- April 28, 2008 SD Union Tribune
- April 29, 2008 SD Union Tribune
- April 30,2008 SD Union Tribune
- May 1, 2008 La Jolla Light
- May 3, 2008 SD Union Tribune
- May 4, 2008 SD Union Tribune
- May 6, 2008 SD Union Tribune
