Fashion Valley Shopping Center

Fashion Valley Inside

Authored the first promotions plan for Fashion Valley shopping center; created a winning media relations formula for Fashion Valley by producing customized television segments that define the super-regional shopping center as the quintessential fashion and gift expert.  Walke, partnering with fashion director Pam Wilson, created and wrote 34 unique segments that aired over four San Diego regional television stations in ten months with a viewership of 2.7 million people and $200K in advertising value.  We positioned Fashion Valley as the ultimate gift and fashion authority with high-profile segments during peak fashion and shopping seasons such as celebrity gift ideas during the Holidays and fashions for Opening Day at Del Mar. Segments in home fashion, lifestyle, and gardening gift ideas also appealed to the outdoor-loving San Diego consumer. Managed media relations for nationally produced tours Simon Super Chefs, Simon Fashion Now, and locally produced Fashion in the Valley annual fashion show.

Fashion In the Valley Sept 2010 

Simon Fashion Now 2009

Simon Fashion Now 2008

Retail Openings and Fashion Valley Branding